Locals know they’ll find the specialty items they need at Viet-Wah Asian Food Market, owned by Leeching Tran and her father, Duc Tran.

Meet Duc Tran

Opportunity seeker and CEO of Viet-Wah Group

When opportunity knocks, Duc Tran responds. Keen instincts and hard work in 40+ years helped Duc go from refugee to successful business owner.

Now chairman and CEO of Viet-Wah Group, Duc first worked at his parents’ grocery store in Vietnam.

In 1976 he came to Seattle for better opportunities. He learned English and worked as a translator and counselor for the Washington Association of Churches, helping refugees who arrived at Sea-Tac Airport find housing and jobs.

Through that program Duc realized people missed food from home. Acting on the opportunities, in 1981 he opened a 700-square-foot grocery store in Seattle’s International District.

“It was the first store there with Vietnamese and Thai products. We were busy right away,” Duc said.

Viet-Wah Asian Food Market grew into larger spaces and opened a second Seattle location. 

Viet-Wah Asian Food Market sources food from around the Pacific Rim.

Leaning on his business instincts again, Duc saw potential in the Renton Highlands neighborhood. He noted the population growth as people discovered reasonable prices in Renton’s new housing developments.

“It was good timing when the grocery store’s lease was up—the building across the street was available and I grabbed it,” Duc said.

Most of Viet-Wah’s customers are local. They come for the store’s specialty products and the reasonable prices on vegetables, seafood and meat. Duc said he expects the store’s annual growth of 10-15% to continue next year.

To continue to improve the store, Duc wants to hear from customers—especially the complaints. “

We want customers to be satisfied. Then they continue to support us, and we can continue to give back to the community,” he said. 

Duc Tran is involved in his stores and the
community. In recognition, Renton’s mayor declared April 6, 2020, as Duc Tran Day.
Duc Tran is involved in his stores and the community. In recognition, Renton’s mayor declared April 6, 2020, as Duc Tran Day.
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Customer feedback influences the products and services available at Viet-Wah Asian Food Market.

“We want customers to be satisfied. Then they continue to support us, and we can continue to give back to the community” 

Over the years, Viet-Wah has supported more than a dozen community organizations.

Mayor Armondo Pavone honored Duc for his community involvement, declaring April 6, 2020, as Duc Tran Day. The declaration also recognized Asian Americans as Renton’s Ambassadors, for making the community stronger and more vibrant.

When the COVID-19 pandemic began, Duc provided free lunches to health care workers and first responders. He also donated masks and kept the grocery store open.

“As a grocery store, we haven’t been affected by COVID too much,” Duc said. “Everybody needs to eat.” Viet-Wah also operates as a wholesale business, importing products from Thailand, Vietnam, The Philippines, Chine and other Pacific Rim countries.

 

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Fresh seafood, specialty snacks and hard-to find produce have made Viet-Wah Asian Food Market a favorite stop in the Renton Highlands since 2006.
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Locals know they’ll find the specialty items they need at Viet-Wah Asian Food Market, owned by Leeching Tran and her father, Duc Tran

The opportunity to succeed is out there, Duc said. “I came here as a refugee, worked hard and now I’m comfortable for retirement.”

Duc, 67, is transitioning the business to his daughter, current the company’s vice president. He admits retirement will be difficult because he’s still active and enjoys the business.

After nearly 40 years as a business owner, Duc has straightforward advice for entrepreneurs.

“Understand your customers. Find out what they’re looking for, then provide it,” he said. 

 

Download the story in English or Vietnamese